eniola aminu

Outside

Role
Concept Development · Product Strategy · Research · Service Design · Experience Design · Interaction Design · Product Design · Design Systems
Year
2026
The idea

Reimagining how movement can bring people together. Creating an experience where discovering something to do can lead to discovering new people, places and communities.To make showing up feel effortless, connection feel natural, and being active feel less like a task and more like something we experience together.

Early wireframe sketches
Connecting the dots

We wanted to make the journey from “I want to do something” to “I’m actually doing it” feel effortless. Activities became the entry point, people the connection, and the real world the destination.We designed the experience to bring discovery, community and movement together, helping people find activities that fit them, meet others along the way, and turn intentions into experiences.

Outside app — New Activity screen
Outside app — Past activities
Outside app — Feedback
Outside app — Activity detail
Outside app — Notifications
Outside app — Select activities
Outside app — Filters
Outside app — Profile activities
Outside app — New activity
Outside app — You're in, guest pass
Outside app — Verify my profile
Putting it together

Outside needed to feel energetic but never intimidating, so it suits a first-timer as much as a regular.Bold type, expressive imagery and fluid interactions keep things moving, and a solid set of components holds it all together. Whether it's a hike, a run club or a picnic, it still feels like Outside.

Connect with like-minded people
Outside app — Share Activity screen
Outside screens laid out across the grid

Let's worktogether

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