Postcards
Every transfer carries a story. Postcards reimagined the end-of-year recap as a celebration of the people, places and moments behind the money sent.Turning transactional data into something personal, memorable and worth sharing, while reflecting on what users sent and who they showed up for.
We set out to transform existing transaction data into a series of personalised moments that balanced emotional storytelling with product value. Rather than treating transfers as numbers alone, we reframed them as stories of generosity, connection and shared experiences.By designing a familiar, card-based narrative with meaningful insights, we created an experience that encouraged reflection, sharing and a deeper connection with the SendApp brand.
This was meant to feel like a celebration, so the the visuals made a bold statement: expressive illustrations, and lots of motion.Everything flows smoothly from one card to the next, which keeps it playful without tipping into chaos.
